Skills & Competencies for Web Designer II

Web Designer II job profile

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JOB SUMMARY for Web Designer II

Designs web pages that engage the target audience, drive web traffic, and provide optimal user experience.

JOB RESPONSIBILITIES for Web Designer II

Uses knowledge of user interface design and human factors engineering to create visually pleasing web pages with rich content and clear navigational schemes. Employs site animation and special effects to create a compelling user experience. Tests and improves site usability and performance on a variety of browsers. Requires knowledge of web technologies, techniques, and tools such as HTML, Shockwave, Photoshop, Illustrator, Adobe Flex, Adobe Flash, JavaScript, ASP pages, and SEO.

Web Designer II SALARY RANGE

BASE 50%
$81,148
TOTAL 50%
$84,351
Job Level
P02
Job Code
IT10000108
Education/Degree
Bachelor's Degree
Reports To
Manager

Web Designer II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Web Designer II skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
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6 hard skills or competencies (industry competencies) for Web Designer II

1 Industry Competency – User Experience Design
Proficiency Level -2
Skill definition-Creating and enhancing user-centered designs to establish branding, optimize usability, and improve user experience throughout product development.
Level 1 Behaviors
(General Familiarity)
Names the technical tools and systems used in creating usable products.
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Level 2 Behaviors
(Light Experience)
Uses different tools and software to track and log bugs on user experience design.
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Level 3 Behaviors
(Moderate Experience)
Reviews and enhances UX research and testing methodologies to analyze and predict user behavior.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning of practical and usable designs to gain positive user impression.
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Level 5 Behaviors
(Mastery)
Leads the creation and delivery of high-quality UX design solutions to maximize customer lifecycle value.
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2 Industry Competency – User Interface Design
Proficiency Level -2
Skill definition-Anticipating user needs and preferences to create interface and interaction designs to build a user interface that is intuitive, easy, and aesthetic.
Level 1 Behaviors
(General Familiarity)
Cites important factors to consider in creating user interface designs.
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Level 2 Behaviors
(Light Experience)
Applies appropriate elements and graphics in the user interface to ensure conformance with design models.
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Level 3 Behaviors
(Moderate Experience)
Deploys modern web design systems to improve user interfaces and workflow efficiencies.
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Level 4 Behaviors
(Extensive Experience)
Directs the development of user interface designs to ensure compliance with user standards and requirements.
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Level 5 Behaviors
(Mastery)
Builds systems to facilitate design analysis and usability testing to improve content and increase user involvement.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

3 general skills or competencies (Job family competencies) for Web Designer II

1 Job Family Competencies – HTML
Proficiency Level -2
Skill definition-Ability to use this computer language for creating, updating and maintaining text, graphics and links in a website.
Level 1 Behaviors
(General Familiarity)
Describes the HTML functions in creating various solutions for open-source eCommerce platforms.
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Level 2 Behaviors
(Light Experience)
Collects and assembles data to secure website protocols using HTML.
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Level 3 Behaviors
(Moderate Experience)
Codes and implements fully executed design files in responsive HTML for operational dependencies.
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Level 4 Behaviors
(Extensive Experience)
Directs the implementation of advanced HTML features and functionalities in creating custom websites.
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Level 5 Behaviors
(Mastery)
Builds and designs HTML prototypes and user interface mockups to increase web engagement and functionality.
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2 Job Family Competencies – Programming
Proficiency Level -2
Skill definition-Executing logic to facilitate computing operations and functionality in one or more languages.
Level 1 Behaviors
(General Familiarity)
Cites ways how to code instructions using programming languages.
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Level 2 Behaviors
(Light Experience)
Conducts regular audits to identify program inefficiencies and suggests ways to improve the issues.
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Level 3 Behaviors
(Moderate Experience)
Ensures adherence to programming standards by checking and fixing problem codes.
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Level 4 Behaviors
(Extensive Experience)
Conducts walkthroughs and monitors the quality of the development activities.
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Level 5 Behaviors
(Mastery)
Develops and maintains documentation of program development and revisions.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

7 soft skills or competencies (core competencies) for Web Designer II

1 Core Competencies – Creativity
Proficiency Level -2
Skill definition-Promoting creative, original thinking and applying it to a variety of business situations.
Level 1 Behaviors
(General Familiarity)
Cites examples of how creativity drives business success and social progress.
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Level 2 Behaviors
(Light Experience)
Engages in brainstorming to form new and creative ideas.
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Level 3 Behaviors
(Moderate Experience)
Challenges the conventional ways of business operations.
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Level 4 Behaviors
(Extensive Experience)
Coaches others on how to apply new ideas to existing processes.
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Level 5 Behaviors
(Mastery)
Establishes organizational policies and strategies to encourage and enable creativity.
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2 Core Competencies – Innovation
Proficiency Level -2
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes how our business makes money and our key business objectives.
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Level 2 Behaviors
(Light Experience)
Assists in designing business models and operating plans.
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Level 3 Behaviors
(Moderate Experience)
Applies technical expertise, business sense, and product knowledge to manage the product lifecycle effectively.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Builds strong business partnerships internally and externally to drive "win-win" business successes.
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3 Web Designer II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Web Designer II
Proficiency Level - 4
5 Competency for - Web Designer II
Proficiency Level - 5

Summary of Web Designer II skills and competencies

There are 6 hard skills for Web Designer II, User Experience Design, User Interface Design, Animation, etc.
3 general skills for Web Designer II, HTML, Programming, Web Design.
7 soft skills for Web Designer II, Creativity, Innovation, Attention to Detail, etc.
While the list totals 16 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Web Designer II, he or she needs to be proficient in Creativity, be proficient in Innovation, and be proficient in Attention to Detail.

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